San Francisco Small Business Commission Approves Support for Super Bowl 50

For Immediate Release: Tuesday, January 26, 2016
Press Contact:
Gloria Chan, Office of Economic and Workforce Development
(415) 554-6926, Gloria.chan@sfgov.org

***PRESS RELEASE***
 

SAN FRANCISCO SMALL BUSINESS COMMISSION APPROVES SUPPORT FOR SUPERBOWL 50

San Francisco, CA— On Monday, January 25, 2016, the San Francisco Small Business Commission unanimously approved their support of hosting Super 50 and Super Bowl City in San Francisco and the Bay Area for the enormous economic, cultural and philanthropic benefits it would bring to San Francisco’s small businesses, workforce, and nonprofit organizations. The approval also supports future proposal to recruit and host major public events, including annual festivals and parades and special events like the Super Bowl or world championship celebrations, and parades. More than 15 people representing the business community attended and spoke on behalf of the importance of the Super Bowl events and the direct benefits to jobs.  

Hosting large, world-class events like the Super Bowl in San Francisco brings unprecedented economic opportunity and visibility to our small, independently-owned businesses. The immediate and lasting benefits far outweigh any temporary inconveniences. While most of the focus has been on the glitzy Super Bowl City downtown, our neighborhood merchant associations are rolling out a variety of creative marketing programs of their own to attract SB50 visitors. What we learn from this event will certainly be applied to future events, big and small. San Francisco is truly a city that knows how to host a great party,” said Mark Dwight, President of the Small Business Commission.

In San Francisco, the tourism and hospitality industry is one of the biggest economic engines and a generator of substantial revenue for the City, providing good jobs for residents in addition to supporting our small business community. The industry is responsible for 87,000 jobs and more than $10 billion in revenues in San Francisco in 2014. 

The small investment by the City will allow a huge return for the small business community,” said William Ortiz-Cartagena, small business owner and Small Business Commissioner. “The hosting of Super Bowl is a no brainer. February is normally slow season for small businesses and the activities and the events that come with this large event will help us tremendously.

San Francisco is seeing the benefits of hosting Super Bowl 50 by connecting local residents by identifying 500 jobs as a result of the event. Around 150 residents from the Bayview, Tenderloin, and Excelsior neighborhoods are now working in catering, security and similar jobs. Furthermore, the city’s local hire policy for construction applies to special events on city property like Super Bowl City. The policy requires that 30% of all project hours within each trade to be performed by local residents. 
 
San Francisco is seeing the benefits of hosting Super Bowl 50 by connecting local residents by identifying 500 jobs as a result of the event. Around 150 residents from the Bayview, Tenderloin, and Excelsior neighborhoods are now working in catering, security and similar jobs. Furthermore, the city’s local hire policy for construction applies to special events on city property like Super Bowl City. The policy requires that 30% of all project hours within each trade to be performed by local residents. 

Large, major public events, including LGBTQ Pride, the Chinese New Year’s Parade, Fleet Week, the World Series, championship parades and others bring with them increased hotel tax, sales tax and direct private investment into San Francisco hotels, restaurants, bars, event spaces and small businesses. These revenues go back into the City’s general fund to directly provide vital city services including in public safety, transportation, schools, parks and more.

Super Bowl 50 has also increased opportunities for historically under-represented businesses to conduct Super Bowl business, as well as to support these businesses’ growth through networking events and educational programs. To date, large and small local businesses have earned contracts associated with the Super Bowl, either through the NFL and/or the Super Bowl Host 50 Host Committee, or directly with private companies doing business in San Francisco and the Bay Area including minority-owned, women-owned, and disabled veteran-owned and LGBT-owned businesses. 

“I am really thrilled to be a part of the Super Bowl celebration experience that will showcase all that makes the San Francisco Bay Area great,” said Yvonne Hines, owner of Yvonne’s Southern Sweets. “Being awarded this contract from the Super Bowl 50 Host Committee, and being part of Business Connect program, is an incredible opportunity for small businesses like mine to showcase themselves. By having this exposure, I hope to draw more customers and patronage to my Bayview community.” 

In addition to creating jobs for the City’s workforce, the Super Bowl 50 Host Committee has pledged to be the most philanthropic Super Bowl in history by committing 25% of sponsorship monies raised to San Francisco and Bay Area nonprofit community-serving organizations, including the Community Youth Center, Juma Ventures and the San Francisco LGBT Community Center in San Francisco. Many local musicians, cultural and performing arts entertainers, as well as dozens of local visual artists, will be showcased in downtown San Francisco during the week’s activities.  

About the Small Business Commission
The Small Business Commission (SBC) oversees the Office of Small Business. The mission of the Small Business Commission is to foster, promote, and retain small businesses in the City and County of San Francisco. For more information, please visitwww.sfosb.org

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Click link for Small Business Commission Super Bowl Resolution

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