Tourism

golden gate bridgeSan Francisco owes its world class status in part to its vibrant Tourism and Hospitality sector. Combined with the city's cultural attractions, natural beauty, state-of-the-art convention facilities and strong business base, the Tourism and Hospitality sector makes San Francisco a top travel destination, playing a vital role in drawing visitors in record numbers. In 2015, San Francisco hosted 24.6 million visitors, contributing an estimated $9.3 billion to the local economy. This translates to an average daily visitor spending of $25.4 million dollars every day in 2015. San Francisco is firmly established in three tourism-related market segments: business, leisure and meetings/group travel.

Ferry Building - photo by San Francisco Travel Association - Scott ChernisThe City of San Francisco coordinates with stakeholder organizations and City Departments to support San Francisco’s tourism and hospitality industry in a comprehensive manner. Together with the tourism sector stakeholders listed below, OEWD coordinates and supports the creation of policy and legislation, new programs and initiatives, and relevant infrastructure, public realm and real estate development projects that benefit the tourism and hospitality sector in San Francisco.

The Office of Economic & Workforce Development (OEWD) coordinates with the following City Departments who also directly support the tourism and hospitality sector:

Hotel & Lodging: Our thriving hotel sector represents the world’s best brands in luxury hotels, convention accommodations, boutique hotels and economic-oriented facilities. San Francisco contains over 279 hotels with approx. 33,700 rooms - 20,000 of these hotel rooms are within walking distance of Moscone Center and some of city’s most popular “must-see” attractions. Hotel & Lodging Industry highlights from 2013 include the following:

  • San Francisco placed within the top three out of 25 leading US hotel markets in terms of RevPAR growth (revenue per available room), Average Daily Room Rate, and Occupancy
  • San Francisco’s Average Hotel Occupancy Rate was 82.9%, compared to the US Average of 62.2%
  • The hotel sector in San Francisco generated $607 million in tax revenues
  • Total Payroll from Hotels was $2.31 billion which supported 76,834 jobs

Yerba Buena Gardens - photo by San Francisco Travel Association - Scott ChernisPromoting Tourism in Neighborhoods: OEWD and the Office of Small Business is partnering with The San Francisco Travel Association to provide increased access to marketing and promotional opportunities within the visitor and hospitality sector for neighborhood commercial districts citywide. OEWD & SF Travel send a quarterly marketing & promotional survey to all neighborhood commercial districts in order to gather and promote fresh and authentic information about each district.

OEWD’s Invest in Neighborhoods and Community Benefit District Technical Assistance programs can provide assistance to neighborhood commercial districts seeking to attract more visitors through investments in business attraction, marketing, safety, cleaning and other public realm services and enhancements.

For information and assistance related to the Tourism & Hospitality Sector, contact Laurel Arvanitidis at laurel.arvanitidis@sfgov.org, 415-554-6471.