Union Square

The Union Square Alliance, formerly known as the Union Square Business Improvement District, was the first San Francisco CBD/BID established in 1999. The BID successfully renewed for an additional five year term starting in 2005. In 2009, the USBID renewed a second time and expanded its services to include marketing, public realm beautification, and advocacy. The most recent 10-year reauthorization on July 9, 2019, expanded the district’s boundaries, which now encompasses 620 parcels. The Union Square BID enhances the experiences of visitors to the area by continuing to provide the maintenance and public safety services originally offered. In addition, the BID will maintain Union Square’s standing as a premier retail, hotel and theater district and favorite visitor destination through marketing, advocacy and beautification programs.

Funded Services

Services may include but are not limited to:

  • Cleaning & sidewalk maintenance
  • Public safety (10 B Officer Program)
  • Community relations (Ambassador Program)
  • Public Realm Beautification and Activations
  • Destination Marketing and Events
  • Advocacy


Service areas
Annual First Year costs
Clean and Safe $4,479,002.52 74.20%
Public Realm, Marketing Events, & Advocacy $694,232.92 11.50%
Management & Administration $862,875.36 14.30%
Assessment Revenues $6,036,110.80 92.00%
Other Revenues/General Benefit Contributions $524,879.20 8.00%


The Union Square Alliance covers approximately 27 whole or partial blocks of the Union Square area. It is generally bordered on the north by Bush Street, on the east by Kearny Street, on the south by Market Street, and on the west by Taylor and Mason Streets.


Annual Report

Pursuant to California Streets and Highways Code, Section 36650, each Community Benefit District and Business Improvement District must provide an annual report after their first year of operation. Annual reports and financial statements are submitted to OEWD for review. OEWD reviews these documents and determines whether or not the CBD met four benchmarks:

1) Whether the variance between the budget of that fiscal year or calendar year was within 10 percentage points of their management plan budget by service category

2) Whether the CBD or BID, if required, met its respective general benefit obligation 

3) Whether the variance between the fiscal year or calendar year budget was within 10 percentage points of their actual spending for the same time period

4) Whether the CBD or BID indicated the amount of funds carried forward from the previous fiscal year or calendar year into the next

The report is heard before the Government Audit and Oversight committee of the San Francisco Board of Supervisors where OEWD presents on its findings and the CBD or BID presents on its accomplishments and metrics for the reporting period

The latest annual report approved by the Board of Supervisors for Union Square CBD is for FY 2018-2019 and pertinent information can be found here.


Marisa Rodriguez, Executive Director 
323 Geary Street, Suite 203
San Francisco, CA 94102