Community and Event Space Activation Begins at the Old Mint
Historic building to host the first event of many during week of Super Bowl
San Francisco, CA–Today the Office of Economic and Workforce Development and Activate SF announced the first of many temporary activation events at the United States Old Mint, a Cityowned National Historic Landmark building located at 88 Fifth Street. In the days leading up to Super Bowl 50, Nike Football will host the Nike + The Opening experience and transform the Old Mint into a public space for athletes and visitors alike beginning Thursday, February 4. “The temporary activation of the Old Mint supports the City’s efforts to restore our Central Market neighborhood and the historic landmark for community use,” said Mayor Lee. “We are thrilled that businesses big and small have an opportunity to help invest in the building and neighborhood and create a lasting legacy for San Francisco, in time for Super Bowl 50 and beyond.”
In December, OEWD announced Activate San Francisco Events, Inc., a locally-owned venue management and event production company, would begin hosting a range of activities at the Mint. These activities include cultural programming, event space rentals, community days, and other special events. A portion of the proceeds from event rentals, such as Nike + The Opening, will support the ongoing community/non-profit use of the space, as well as help the City address deferred maintenance projects at the Mint. All materials used for activation events at the Mint are temporary in nature, and will be entirely removed at a show’s conclusion, as required by historic preservation guidelines.
“With hundreds of thousands of visitors coming to San Francisco for the Super Bowl, our public and private partnership with Activate SF is driving reinvestment into this historic building. Nike and future event sponsors help subsidize the costs to repair this great space for the community to use and enjoy,” said Todd Rufo, Director of the Office of Economic and Workforce Development.